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Understanding Marketing
What is Marketing? Marketing is often seen as the practice of promoting or selling a product through the use of advertising and direct...
Hariharan Rajandeeran
Apr 11, 20222 min read


Channel-ception: Adidas takes an interesting multichannel approach
We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...
Hariharan Rajandeeran
Apr 1, 20222 min read
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